SkładaMy
Professional service website with a blog and local SEO for SkładaMy, an IKEA furniture assembly company in Słupsk. Next.js, Strapi, MariaDB.
Service website with a blog for IKEA furniture assembly
SkładaMy — stress-free IKEA furniture assembly
SkładaMy is a team of experienced furniture assemblers in Słupsk and the surrounding area, specializing in IKEA furniture — primarily PAX wardrobes, METOD kitchens, BILLY bookcases, and other systems. The website's job is to present the offer, build trust, and guide the customer to contact in as few clicks as possible.
Client and project goal
SkładaMy was founded in 2020 and grew mainly through referrals. The client needed a website that professionally presents services, company history, and contact details, while also serving as a foundation for acquiring new leads through Google. Key goals:
- Local visibility — ranking for phrases like "furniture assembly Słupsk", "PAX wardrobe Słupsk".
- Trust — 30-day guarantee, liability insurance, numbers and reviews.
- Quick contact — phone, form, WhatsApp on every page.
- Blog — valuable articles that attract traffic and demonstrate expert knowledge.
Who is this website for?
- Apartment and house owners buying IKEA furniture.
- People looking for help with assembling PAX wardrobes, kitchens, beds, and furniture sets.
- Companies and offices that need assembly of larger amounts of furniture.
- Local customers in Słupsk and nearby areas.
How it works
The website is built around a simple decision flow: the visitor lands on the page, sees the scope of services, the "why us" arguments, the work process, and can immediately call or send an inquiry. Main sections:
- Hero — main tagline, CTA to call or request a quote, service area.
- Services — IKEA furniture assembly, cabinet hanging, wall anchoring.
- Why us — fast turnaround, 30-day guarantee, cleanup after assembly, IKEA experience.
- How we work — a three-stage process: preparation, assembly, handover.
- About us — company history, numbers, liability insurance, warranty terms.
- Blog — assembly guides, e.g. a complete guide to assembling a PAX wardrobe.
- Contact — form, phone, email, company details.
Technically:
- Next.js with App Router — fast SSR rendering and clean URLs.
- Strapi — headless CMS for managing blog posts and pages.
- MariaDB — database for Strapi.
- TypeScript — full typing of components and CMS data.
- Tailwind CSS — utility-first styling and consistent design system.
- next/image — automatic image optimization to AVIF/WebP.
- Schema.org LocalBusiness — structured data for Google Search.
- Sitemap + robots.ts — indexing and crawler access management.
- Vercel — hosting and CI/CD.
Challenge: editable content and local visibility
The biggest challenge was combining easy content editing with strong search engine visibility. The blog had to be manageable by the client without touching code, while the site itself needed to be fast and well-positioned locally. The solution was using Strapi as a CMS and Next.js for generating fast, SEO-optimized pages.
Results
Launching the site at skladamy.com improved the company's online presence and streamlined customer acquisition. The site generates phone and form inquiries, while blog articles build organic traffic and position SkładaMy as local experts in IKEA furniture assembly.
Google Search Console visibility
The visibility numbers in Google Search Console are remarkable for a small-business website in a city of roughly 80,000 residents: over 970 clicks and about 42,000 impressions. This means the site regularly appears in front of local customers and effectively converts organic traffic into real inquiries.
This confirms that the combination of local SEO, an expert blog, and a fast Next.js website delivers a concrete, measurable business impact — without paid campaigns, purely from organic traffic.